unik, a leading Israeli public relations firm, is engaged in generating public exposure, helping companies, organizations and people promote ideas and accomplish their business goals while abiding by their values.
With our multidisciplinary expertise, handpicked professionals and extensive connections in all the right places, we’re here to help you change things for the better.
In a reality where marketing messages and image positioning are constantly being challenged, unik offers its clients a complete and comprehensive suite of services – crisis management, strategic/media consulting, public relations, and activity encompassing all digital content channels.
As we work towards the goal, we use every possible platform that is suited to getting the brand concept and story across – Israeli and international media, social media, direct marketing, as well as every junction where the target audience is potentially present and brand image can be shaped.
Since unik’s establishment in 2003, we have accumulated exceptional expertise in the effective management of crises that have shaped, and continue to shape, the Israeli public agenda; we have unveiled brands and made them part of the relevant public discourse; we have defended brands and people against targeted or comprehensive public attacks; we have led campaigns in conjunction with regulatory bodies; we have furthered especially complex content issues, requiring absolute control and knowledge of the interfaces and junctures between the different sectors (public, third and business); we have devised marketing campaigns with creatives that have generated talk that spread like wildfire; we have created differentiated branded content worlds; and the list goes on.
unik was founded by Nissim Douek, formerly editor-in-chief of Mamon, Yedioth Ahronoth’s financial supplement, and today one of Israel’s leading crisis managers and media consultants. unik CEO Matan Greenstein former senior officer in The IDF’s Spokesperson’s Unit, and the firm’s professional team consists of 25 experts in communications, digital, content, strategy, creative and graphic design.
Every person, company or organization that walks through our door receives special treatment. We start by gaining an understanding of the client’s specific needs, followed by an analysis of the relevant operating environment. We then craft a customized media strategy – and uncompromisingly implement it.