
He didn’t know when to pull the plug
Did Sylvan Adams lose his life's work because he failed to manage a public crisis? It’s not certain
unik מקבוצת PROI WORLDWIDE היא סוכנות שיווק העומדת לשירותם של אנשים, מותגים ורעיונות
unik מקבוצת PROI WORLDWIDE היא סוכנות שיווק העומדת לשירותם של אנשים, מותגים ורעיונות
unik מקבוצת PROI WORLDWIDE היא סוכנות שיווק העומדת לשירותם של אנשים, מותגים ורעיונות

Did Sylvan Adams lose his life's work because he failed to manage a public crisis? It’s not certain


While international arrest warrants loom over state leaders, Israel fought to keep singing at Eurovision-but this victory may yet prove to be a costly defeat
We build campaigns and public initiatives based on a deep understanding of data and analytics, social psychology, technology and creativity – and we do so with flexibility and precision.
Our work stands out thanks to our unik secret sauce; the strategically placed magnet in the center of any concept we develop, that harnesses all marketing channels to one goal.
We believe the right strategy is the best way to generate maximum return on investment, and maximum impact for every effort.
We specialize in understanding your brand’s complex messages and story and turning them into focused, engaging content. The content we create for our clients is amplified across Israeli and international media, social networks, content events, and parliamentary and regulatory arenas.
To generate maximum resonance for your brand, our advertising and digital departments provide strategy, creative and production services, as well as media buying, digital asset creation, and social media management. We also produce creative events designed to draw public attention to your brand.
For more than two decades, we have accompanied major institutions and organizations and saw them through communication crises. Our expertise in crisis management, regulation, and complex public campaigns—combined with deep behind-the-scenes experience and ties—enables us to influence public discourse and deliver proven results.
We offer a wide range of options for engaging the public. Through digital and in-person tools, we create processes that allow citizens to participate in decision-making, policy formulation, or message development for various projects. This is an effective way to integrate diverse perspectives, build trust, and ensure outcomes that truly meet the public’s needs.
unik מקבוצת PROI WORLDWIDE היא סוכנות שיווק העומדת לשירותם של אנשים, מותגים ורעיונות
unik מקבוצת PROI WORLDWIDE היא סוכנות שיווק העומדת לשירותם של אנשים, מותגים ורעיונות
unik מקבוצת PROI WORLDWIDE היא סוכנות שיווק העומדת לשירותם של אנשים, מותגים ורעיונות