
Lost in Translation
As Israelis perceive global media as antisemitic, Palestinians claim it is pro-Israel
unik מקבוצת PROI WORLDWIDE היא סוכנות שיווק העומדת לשירותם של אנשים, מותגים ורעיונות
unik מקבוצת PROI WORLDWIDE היא סוכנות שיווק העומדת לשירותם של אנשים, מותגים ורעיונות
unik מקבוצת PROI WORLDWIDE היא סוכנות שיווק העומדת לשירותם של אנשים, מותגים ורעיונות

As Israelis perceive global media as antisemitic, Palestinians claim it is pro-Israel

For decades, we Jews of the Diaspora have deeply wrestled with the question: Are we permitted to criticize the Israeli government? Now, as Israel’s government drifts far from its democratic heritage, as we see Israelis fleeing to us in the Diaspora rather than the usual opposite, and as the hostages are abandoned, it has become clear to us: something must change For thousands of years, Jewish identity has been shaped by a profound connection to a homeland—sometimes physical, sometimes spiritual, but always essential. As a 52-year-old Jew of

Israel stands as a regional economic powerhouse and a global military force—yet it struggles to project itself as a responsible leader. A poor image is not inevitable, but rebranding Israel requires more than slogans or social media campaigns; it demands a bold strategic vision for both the nation and its identity Sorry if we sound like we're sawing off the branch we're sitting on, but rebranding a country is not about saying, “we need a PR firm to run influence campaigns for a senior political figure.” Nor is
We build campaigns and public initiatives based on a deep understanding of data and analytics, social psychology, technology and creativity – and we do so with flexibility and precision.
Our work stands out thanks to our unik secret sauce; the strategically placed magnet in the center of any concept we develop, that harnesses all marketing channels to one goal.
We believe the right strategy is the best way to generate maximum return on investment, and maximum impact for every effort.
We specialize in understanding your brand’s complex messages and story and turning them into focused, engaging content. The content we create for our clients is amplified across Israeli and international media, social networks, content events, and parliamentary and regulatory arenas.
To generate maximum resonance for your brand, our advertising and digital departments provide strategy, creative and production services, as well as media buying, digital asset creation, and social media management. We also produce creative events designed to draw public attention to your brand.
For more than two decades, we have accompanied major institutions and organizations and saw them through communication crises. Our expertise in crisis management, regulation, and complex public campaigns—combined with deep behind-the-scenes experience and ties—enables us to influence public discourse and deliver proven results.
We offer a wide range of options for engaging the public. Through digital and in-person tools, we create processes that allow citizens to participate in decision-making, policy formulation, or message development for various projects. This is an effective way to integrate diverse perspectives, build trust, and ensure outcomes that truly meet the public’s needs.
unik מקבוצת PROI WORLDWIDE היא סוכנות שיווק העומדת לשירותם של אנשים, מותגים ורעיונות
unik מקבוצת PROI WORLDWIDE היא סוכנות שיווק העומדת לשירותם של אנשים, מותגים ורעיונות
unik מקבוצת PROI WORLDWIDE היא סוכנות שיווק העומדת לשירותם של אנשים, מותגים ורעיונות