A story of victory

  The eternal child of motorcycle racing has grown up long ago — his last championship victory was 12 years ago. So how is it that he is still winning the most important battle, over the hearts of the fans? A farewell from Valentino Rossi   The Grand Prix motorcycle… Read More

Cookies and Cringe

Politicians are diving head first into social media networks. Here’s how to save yourself from life-long embarrassments   Politicians (and some business people too) have started to jump on the bandwagon of social and digital media, and for the most part, they’re on the right track. The problem is, the… Read More

You can’t compete with this type of mis-management

How Michal Halperin could have managed the unveiling of her resignation differently. Cut out and keep   The desire for an iconic victory image that will help frame a battle exists also for public figures when it comes to planning their closing speech, which defines the historic memory of… Read More

Metro story 

The blitz on the network of terror tunnels in Gaza, the wannabe-brilliant deception trick, and the sobering morning after the night before. How the IDF sought to recreate the small and smart army ethos and discovered that sometimes reality turns the tables on you   Nevatim Airbase commander, Brigadier General… Read More

The blue screen of death

Why did Bill Gates’ divorce immediately shatter his image? And why a spotless public image may turn out to be an especially dangerous strategy   For years, it was enough to hear the name “Bill Gates” for a clearly defined, distinct image to pop up before one’s eyes. A pair… Read More

Fake or tails?

Instagram stars Bella and Gigi Hadid are known for their public support of the Palestinians. But as the cool kids on social media say, you won’t believe what their dad does with an old coin   As a rule, this space usually deals with hoaxes and lies that are so… Read More

Just a word: Victory image

What does it imply about us, when the thing we are so desperately chasing is, at the end of the day, just a picture?   “The pursuit of happiness” are the immortal words used by the authors of the American Declaration of Independence to define one of the unalienable rights… Read More

Something of a fiasco over a mustache

The stage at the Conservative Political Action Conference that bore the shape of a Nazi symbol, Amazon’s logo that was shelved because it resembled Hitler’s mustache: how the visual language of the Third Reich refuses to die The CPAC conference, held early this month at a Hyatt hotel in Florida,… Read More

Truth or falsehood

So who really built the magnificent buildings and monuments the pharaohs left behind? And how is it that the image of our forefathers being whipped as they built the pyramids is etched on our minds? Let’s put things in order. After all, Seder night is near, and Seder also means… Read More

You in person

After years of reckless conduct, the Trumpist news networks are waking up to a terrible hangover, and their star presenters are being called on to take accountability. At a time when fake news guns are roaring in our election campaign as well, there’s a lesson to be learned During Donald… Read More