When the Brand is Under Attack

unik crisis management is our crisis management arm.

In a business world where a crisis can erupt at any moment, our experience and expertise make the difference between survival and growth. We don’t just manage crises — we shape your future.

We understand that those who come to us in the midst of a crisis need a sharp, precise response. Our role is to restore order. Even when a client feels that everything is collapsing and spinning out of control, we help them take a deep breath, think fast, and act smart.

That’s what we do –for both for existing unik clients facing a crisis in their ongoing operations, and for new clients who reach out when they’re already in the eye of the storm, in need of urgent help.
We examine each case individually. Every crisis requires different tools, intelligence, and sensitivity across multiple channels. Our extensive experience and deep understanding of the inner workings of media and communications, provide us with the insight needed to act in a focused and effective way — including in your case.
An effective response to a communications S.O.S. requires an operation trained in shifting quickly from standby to operations. We are practiced in rapid mobilization while maintaining absolute professionalism.

Accordingly, each case is led by the firm’s partners together with a senior account manager.
Working closely with the client, we develop a strategy and move from being managed by the crises, to managing the crises.
We initiate steps to confront the crisis, monitor all PR activity, hold frequent status assessments with the client, identify opportunities to turn risky exposure into an advantage, provide background briefings for journalists and opinion leaders, and accompany the client closely until the crisis is successfully resolved.

We turn crises into opportunities — through proven strategies, rapid response, and tailor-made solutions that get your business back on track in minimal time.

Cross sector crises management: From high-tech companies to retail organizations, from airlines to healthcare providers, from industry and finance to media, defense equipment, real estate, consumer goods, startups – we’ve helped them all.

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