יוניק היא חברת יחסי ציבור רב-תחומית, אשר עוסקת בקידום מותגים, רעיונות ואנשים, ומשפיעה כך על המציאות, לטובה

unik is an interdisciplinary PR firm which promotes
brands, ideas and people to impact reality for the better

The Blog

Who Are We?

About

Founded and run by Nissim Douek, former economic editor of Yedioth Ahronoth’s Mammon Magazine, unik employs 20 people, two of whom are CO-CEO’s with over a decade of experience in account management.

Our value proposition goes beyond communication services into multiple actions in the public sphere. Our experienced spokespersons and consultants study the specific needs of each organization, analyze the setting in which they operate and design and implement a unique strategy that best serves their interests.

Founded in 2003, unik is an interdisciplinary public relations firm with a broad, comprehensive approach to strategic and media consulting. Our role is to navigate skillfully in a landscape that constantly challenges marketing messaging with an array of press platforms, social networks and normative demands placed on the brand.

unik works with every possible platform that it deems appropriate for conveying the brand’s story: local and global media; social networks; guerrilla and creative marketing; and direct communication to target audiences.

We are especially adept at handling public crises, campaigning with regulators and grappling with intricate content issues where the public, business and civil sectors meet.

 

What We Do

Our Services

Public relations

unik offers its clients comprehensive representation in the media, handling all spokesmanship duties in all mediums, including: print and online press, photographed and broadcast media, and more. We provide a full range of communication services required by the client's setting, from press releases to press conferences, from newsletters to social network presence, as well as informal briefings for relevant journalists.

Strategy

We specialize in drafting communication and public strategies that not leave nothing to chance, including: commercial, public or political goals; relevant target audiences; direct and indirect competition; content creation; dealing with regulators; lobbying and more.
We then continue and refine the short-, medium- and long-range objectives, monitor media performance, feel the pulse of social networks and consult with the client's management team.

Crisis management

We pride ourselves on the unique experience Unik has in handling all types of crises, be they in business entities, third-sector organizations, state authorities, political parties, and private individuals. When the crisis hits, we outline a public strategy for managing it, conduct ongoing quantitative tests to assess both its impact and management, and respond using a range of platforms: press, social media, internal communication, informal briefings and message relays. It goes without saying that we assume responsibility for ongoing spokesmanship duties, control and monitoring activities until reaching a resolution and a recovery plan that follows.

Campaign management

Unik specializes in designing, running, implementing and tracking public, political and commercial campaigns of all types: national and municipal elections; primary elections; internal enterprise campaigns; product and service launches; introduction into the domestic or international market, and more. We work with advertising agencies, research companies, legal consultants, branding companies and all other professionals who are relevant to the specific campaign.

Digital

Ballz is Unik’s concept studio and digital agency. It is focused on maximizing resonance through a mix of marketing tools, content and technology. Ballz is about delivering high-quality, accurate and pointed messaging in an original and innovative package that surprises and excites the audience each time.
Ballz conceives of creative events that draw media and public attention to your brand values. By providing branding, design and graphic artwork services, we provide our clients with a formal or informal platform for creating true consumer engagement with their brand. Ballz manages presence on various online channels, initiates viral campaigns and supports them through customer service. We compose the content that is later used for direct dissemination of content products such as newsletters, magazines and internal enterprise communication.

Our international department

specializes in working with foreign companies, organizations and governments working in Israel. Beyond our core services of media representation and spokesmanship, we offer briefings for executives, visitors and official representatives to provide them with a 360 view of Israel's media, commercial, regulatory and political environments. Furthermore we manage crises and social media presence, ensure messaging are translated and localized for the Israeli market and provide diplomatic consulting, a service provided by Consul General of Israel in New York City, Alon Pinkas

Meet our Team

Nissim Douek

Irit Nachmani

Ran Aron

Hagar Levin

Ohir Halfon

Ariel Hoffert

Barak Kfir

Yonit Rucki

Idan Gadot

Liraz Balali-Shoshan

Itay Gur

Israel Nahmani

Gal Cohen

Danit Kalache Boublil

Shanny Attaly

Shir Nevo

0

Take-Away Orders to the Office

0

Happy Clients

0

Kids on Office Grounds During Summer vacation

0

Incoming WhatsApp Messages Per Hour

don’t be nobody - be unik

Our Clients

Being in the Know

Our Blog

Major Rumor’s Truth Army

18, August | no comments

A forged foreign passport, a thrill-seeking firstborn son, an international crime organization, bank account in […] read more...

Life after the demise of print

18, August | no comments

Remember newspapers? The ink shapes on the paper daily? It’s still around, not quite dead […] read more...

When Commercial Brands Become Political Brands

18, August | no comments

Aside from unexpected disasters such as the Remedia crisis, a regulator campaign against you is […] read more...

more posts

be unik

unik is recruiting: If media is your turf and you have strong work ethics, excellent verbal and written communication skills, creativity and clear values, we have room for you!

While previous experience in media, advertising, PR or spokesmanship is a plus, we also offer an apprentice track: if you are just beginning but have always dreamt of becoming media consultant, unik is the ideal place to take your first steps in the professional league.

Please send Cv’s to Shanny.a@unik.co.il

 

 

We'd Love to Hear from You

Contact Us

שם מלא

תפקיד בחברה

טקסט טקסט